What is SEO and How It Works

What is SEO and How It Works

SEO is short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines.

The main aim of SEO is to improve the rank of a website on the search engine results pages (SERP). This is achieved by improving the websites visibility and relevancy to the keyword or phrase being searched for.

The majority of people who use the internet, do so through a search engine. Whether they are looking for a product or service, or simply trying to find information on a particular topic, the chances are they will use a search engine to find what they are looking for.

If your website is not appearing on the first page of the search engine results, then you are missing out on a massive amount of potential traffic and business.

SEO is the process of optimizing a website so that it appears as high up as possible in search engines results.

Comments

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