why your blog post is indexed but not ranking (even in the top 20)
why your blog post is indexed but not ranking (even in the top 20)
Great question—and you're not alone. This issue is **very common**, especially for new or low-authority blogs. Here's a breakdown of **why your blog post is indexed but not ranking (even in the top 20)** and what you can do to fix it:
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## 🚩 What's Actually Happening?
If your blog post shows up in Google **only when searched in double quotes**, that means:
✅ **It’s indexed** (Google knows the page exists)
❌ **It’s not considered relevant enough** for the search term in general results
This is called **"poor ranking or suppressed indexing."** The page is in Google's index, but Google isn't confident enough to show it for normal searches without an exact match.
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## 🔍 Top Reasons You're Not Ranking Yet (Despite Indexing)
### 1. **Low Domain Authority / Site Trust**
* If your domain is new or has low authority, Google gives your content *less weight*.
* Solution: Build **internal links** from older posts. Try to get **one or two backlinks** from niche-relevant blogs.
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### 2. **Not Matching Search Intent Properly**
* Google rewards content that exactly answers what users are **actually searching for**.
* Solution: Recheck your **title, meta description, and intro**. Does your post instantly show *"This is exactly what you're looking for"*?
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### 3. **Mobile Speed Score (65) Is Slowing You Down**
* Speed is a **ranking factor**, especially on mobile.
* Solution: Use lighter themes, optimize images (<50 KB), remove heavy plugins, and install a caching plugin like **WP Rocket or FlyingPress**.
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### 4. **Weak On-Page SEO**
* Maybe your target keyword is missing in key places.
* Solution: Make sure the **keyword is in**:
* URL
* Title (H1)
* First 100 words
* At least 2–3 subheadings
* Meta description
* Image ALT tags
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### 5. **You're Targeting a Competitive Keyword**
* If you're targeting something like “earn money online” without authority, you’ll be buried.
* Solution: Use **long-tail keywords** like:
* *“how to earn money by writing articles in India as a student”*
* *“writing websites that pay beginners instantly”*
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### 6. **No Click-Through or Dwell Time Yet**
* Google tracks how users behave on your page.
* If no one is clicking, or they bounce too fast, Google demotes the post.
* Solution:
* Improve your **title to be more click-worthy**
* Make your intro more engaging
* Add a **table of contents** for quick navigation
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### 7. **No Internal or External Signals Yet**
* If your blog is brand new or has no links pointing to it, Google assumes it's not trustworthy *yet*.
* Solution:
* Link to this post from 2–3 of your **existing blog posts**
* Share it on **Reddit, Quora, or niche forums**
* Add 1–2 **outbound links** to trusted websites (Google likes this)
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## ✅ How to Track if You’re Improving
* Use **Google Search Console** to:
* Track impressions and average position
* See **which queries** are triggering your post
* Request indexing after on-page updates
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## 🛠️ TL;DR Fix Checklist:
| Task | Done? |
| ------------------------------------------ | ----- |
| Improve mobile page speed (target 85+) | ☐ |
| Add target keyword in all key places | ☐ |
| Match search intent in title and intro | ☐ |
| Use 1–2 internal and external links | ☐ |
| Target long-tail variations | ☐ |
| Re-share to social and link from old posts | ☐ |
| Track in Search Console | ☐ |
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