Best Strategies to Promote Your Real Estate Business in India

Best Strategies to Promote Your Real Estate Business in India

I am a Real Estate Agent and works as a Part Time blogger ,based on my knowledge ,here i shared my thoughts on promoting Real Estate Business in India ,these some of them i experienced and some others i have read from real estate experts posts .whether you want to buy property or sell property in this field ,you must be have medium that may be broker ,mediator,website and social Net works without which no one could do real estate Business .

Remembering the importance of real estate marketing strategies , i am posting here ideas that drive your real estate business to market levels which rises your sales to leverage profits from your investments in real estate market.

In today's fiercely competitive online media, there is no shortage of potential ways to market the real estate. However, as with any other online marketing discipline, it is more difficult to stand in front of the right customers. As real estate agents and homeowners climb the steep climb necessary, they turn to professionals to help them in this highly complex and convoluted field of online marketing.

Quick Real Estate Strategies

Promote on Internet
Use Social Media Platforms
Build partnerships and alliances
Host seminars, workshops and other educational events
Plan Bulk SMS Services
Build your Google Places listing
Join appropriate online communities
Using Local Media
Implement a referral program

Social Media Importance in Real Estate Business

The truth? If you are not an agent, investor or owner with a large platform online, take the time to stand in front of the right audience. It doesn't happen overnight. However, as profitable as the real estate market is, there are potential fixer-ups and agencies looking to move homes quickly, as well as some so-called proven methods and secrets to business success that enable the home to sell fast and efficiently. By using proper real estate marketing strategies.

Make sure you should have social media accounts such as Facebook, Twitter, Pintest, Google+, and Instagram. Communicate with customers, share up to date property details, and promote your sites.


Keep in mind that What are the other realtors in your area doing? What are their websites like? How active are they on social media? Take note of what competitors are doing - and then avoid their mistakes and reflect on their success.Analyse successful realtors life journey and up and downs they faced ,based on this ,you can take further steps.

Home buyers are eager to share their top home pictures with friends and family, so home buyers make it easy to email and share various features online by adding social sharing buttons.

 Make it easy to contact yourself.Put your contact information on every page of your website.
Get a business card that looks great and spread those on demanded business areas.when we advertising our property ,not only show case its features ,and also showcase with high-quality, beautiful photos of local urban landmarks and surrounding nature.write eBooks that explains pro's and con's of real estate.Successful real estate relies heavily on great photography. Bad photos can also diminish interest in great features. It is essential to have beautiful photos of your properties.

Your clients' time is valuable and they want to understand as much as possible about the property before visiting it. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.Conduct Sports,festival events and educational events where present our real estate business brochures and banners.

Make quality animated video for your real estate businesses. Short, beautiful, high-quality cartoon videos help establish your brand as well as personalize it.

Create Pinterest boards in which post the beautiful images of real estate brand.


Create a website which must be Mobile Friendly because today every customer uses smart phones ,thus he can visit our site or property development details clearly.


Email marketing is one of the best strategies for building client relationships.  Create a newsletter in your website through which visitors can get notices about upcoming open houses, new houses on the market, updates about seminars you're offering in the area, and more. Start an email nurturing campaign.

Subscribe on Google My Business Page ,here you can post everything about property details ,based on the location ,people find you on Google location-based pages.  it's basically the idea of ​​Google Places and Google+ pages for businesses. Setting up a Google My Business account makes it easy for users to find you on Google Search, Google Maps and Google+.


Create Your Real estate You Tube Channel ,upload your brand videos and hire SEO consultant to create tremendous real estate web pages that can rank on google ,moreover you get real customers directly on online.


Advertise your brands like Sites ,homes,villas and commercial plots on popular social Media networks by paid advertising.


When it comes to real estate,  Getting yourself in local magazines or newspapers is a great way to tell about yourself and your brand.write a column or feature for local publications. Write article on Increasing house prices on the market shows the town is doing well, or list the reasons why your area is becoming more popular.

Conduct meetings weekly once ,give seminars for home purchasers and explain your brand ,property value and its features and its future demand in the market.

Join Partner with local businesses.Building relationships with other local businesses is key to your real estate marketing efforts.

Ask for testimonials from former clients.Testimonials are excellent trust signals which refers new customers

SEO strategy for Your Real Estate Business

Create a fantastic website.Make your site easier to navigate.Make it easy for users to access this information - Make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the nearest hot spots and their walking distances

Today's customers want to do a lot of legwork online when making big purchases and this includes home buying. Not only do I rent, but I also google the address when renting a property, I use street view to get a feel for the area, see what businesses are within walking distance, look at home photos and ideally take a virtual tour of the property.

Building Relationship with Past Customers

Maintain your relationship with the old clients because it  does not end immediately after closing. They want you to remember your name so that they can share your information with friends, family and acquaintances. Send them small gifts after closing with local movie or theater tickets, restaurant gift cards, etc.

Get in touch with past buyers (months and even years later) to build that good relationship. Send anniversary cards, holiday cards, etc.


Provide good incentives for past clients to refer you to future clients.

reserve past customers mobile numbers ,call them monthly once or half yearly ,thus they remember you and refer the new customers .


Those who have taken over online marketing media know how important it is to have a professional website. However, this idea is not new for real estate marketing marketing. Still, there is a big difference between a regular website and a professional website. For agents and agencies looking to move properties, this is more important now than ever.

Make sure you address the overall speed of the site, the ease of navigation, the quality of the content, the sharpness of the photos and so on.

The Matter port 3D Camera is one of the most effective tools you can use to market any type of real estate. Even in virtual reality, the system brings together a three-dimensional dollhouse of the entire property the buyer can fly in, giving the buyer an accurate description of the location no matter how far away.

Photos are always important when it comes to real estate. However, many owners and realtors do not understand the importance of this single concept when marketing online or home. The truth is that people judge the book by its cover, especially when browsing through hundreds or thousands of lists.

Instagram is a great resource to reach customers who are on the popular social media platform. While it is not easy to reach those users on Instagram, due to algorithm changes, the posts are sorted chronologically and are increasingly focused on popularity, when it comes to real estate marketing, you need an Instagram profile.

Use this as an opportunity to post photos and videos of real estate or capture some other lifestyle images that can help you get the word out.

 This is not a professionally filmed video that will cost you thousands of dollars. This could be something you shoot on a high-quality smartphone or with your own drone.

This strategy for real estate marketing really gives a prospective buyer a better sense of what the place looks like in person. You can also break down on drone video by hiring someone or buying one and doing it yourself. This is a great way to save some money if you plan to do a high volume of these videos.

You can choose to start a blog in the real estate industry and provide immense value in trying to build a platform or audience over time. Not overnight. Over time. However, if you are in the real estate field, you should start blogging right away.

Create info graphics about mortgage rates or home prices or anything that might be useful to you. Consolidate videos and other media and start sharing wherever you can. This is one of the best ways to build an audience to market the real estate.

Content marketing is a great way to attract visitors to your website and blog. To do this, you need to identify external sites where you can market your content. This includes building useful and relevant content on popular authorized sites, which will link back to similar, but unique, useful and relevant content on your site. You can find out more about content marketing here.

In short, you need to influence Quora, LinkdeIn's publishing platform, medium and other sites to market your content. However, to attract visitors you first need anchor content or content built on your own site.

Clearly, real estate marketing involves analytics. If you don't have analytics installed on your website, you're actually shooting yourself. Set up Google Analytics so you can track all kinds of metrics related to your content and website visitors over time.

A great tool for real estate marketing is to create a lead generation page.
So, what is a good lead generation tool? You can build a home appraisal tool or other tool to assist in the real estate process. When the form is completed, you can ask the user to email the results. Any type of real estate tool that helps prospective buyers or sellers work here, along with the results that can be sent after the user completes the form.

PPC, which represents the price per click, is a way to draw traffic to your site to market any home or condo or any other real estate you offer. However, this is not cheap. You are essentially paying for your website visitors. How much does it cost you to draw in those people? How many of them actually cause leads or sales?

Twitter is another great medium for you to be involved. Clearly, you need a Twitter profile for your business. Beyond that, you need to search Twitter hashtags to find relevant content and areas that you are trying to satisfy and target. Don't try to target too many hashtags at once. Take one at a time.


Who are social media influencers in the real estate market you can reach? There are plenty in the luxury sector and even in the real estate sector altogether. It's your job to search for the right influencers on the right platforms you can collaborate with.


A big part of marketing in real estate online is building a free offer to collect those lucrative email addresses. One thing to note is that most popular real estate agents and real estate websites have free offers shortly after you visit the page.

By using a popular email marketing system like Aweber and installing leadpages, you can set up a way for those users to collect email addresses and the market. Leadpages allow you to create landing pages that attract people, so you can use it to collect email addresses that are eventually marketed by Aweber.

A great way to market real estate is to become an expert in your niche. When you are an expert, you command authority. You do not have to sell, you attract buyers to you. It doesn’t happen overnight or easily, but it does happen over time.

Make sure you share a lot of useful content and set yourself up as an expert. Don't try to come out as someone who knows more than them. Always investigate and learn, and then share those things with the world through proper social media channels, and eventually people will see your advice and you will attract more buyers and sellers.



Reach out to local radio and television stations.Local radio and television stations are always reporting on the real estate market. Why not reach them and air your opinions? You don't need an expensive PR company to do this.


Find the stations you frequently tune in to and send them a letter or email. You may want to send them a video that talks about real estate or tells them your thoughts. It's not easy and it's not easy, but it's well worth it if you can get the attention of the right press. You can also use a system like Harrow to identify yourself as a source in the real estate sector.


Focus on brand awareness.It is important to build your brand in the real estate field. Do you have a professional logo? To what extent does your brand communicate your message to your clients? Have you done other important business-related tasks, such as setting up your mission or creating a business plan?


Build a Facebook Page.With a large subset of users you can target online, Facebook is still the biggest resource. Creating a Facebook business page and then doing business with Facebook is one approach you can take to market your real estate online.  make sure you're active there and consistently deliver good value on each post. Don’t spam them by trying to pitch your fans at every turn. Do things with strategy, shape and composure if you want to succeed in a long-term business.

Update your company news .If the blog is very resource-intensive, you might consider creating a news section on your site to showcase important company updates, related transactions, and recent press.


Publish market studies .Creating local market reports for the markets you work in is a valuable real estate marketing idea. Not only is it a great nurturing tool, it can also help educate your clients and potential prospects.


Make it easy to contact yourself . Make sure your contact information (phone, email, address) is easily accessible on your website, print collateral, business cards and email signature. Consider creating an impressive contact form on your website to meet the needs of your customers and get their attention.

Include a newsletter sign-up .This is an easy and free way to help you build a database of potential clients and partners. Even if you don't have a definite email marketing strategy, asking for emails and building your list in no time will start.

Implement an SEO (Search Engine Optimization) strategy . An effective SEO strategy can help you generate massive "free" traffic from Google and other search engines and create visibility for targeted keywords related to your business. Most tenants and investors are using online searches for property research, don't get out of the game.

Track and report your results .At the very least, make sure you run Google Analytics on your website to see the marketing performance and that you see results at least once a month.

Create a company newsletter .Not only does a simple company newsletter allow you to stay in touch with your most valuable prospects and customers, it also provides a way to showcase your company's functionality, provide valuable free information, and build a relationship that goes beyond the anonymity of your website.

Be Active on LinkedIn .In recent years, LinkedIn has become a virtual platform for professionals to network. Its +500 million customer base includes every professional in the commercial real estate, finance, investment or legal sectors you want to meet, and provides a powerful engagement platform with content posts, group discussion boards and search functions.

Run targeted ad campaigns with Google.Google AdWords provides a fast, efficient and scalable way to target potential tenants and investors online.


Offer guest content.There are plenty of online new sites, blogs and trade journals where you can deliver an article and share your expertise.

Stay busy on Twitter .Twitter offers a number of marketing tools, including the ability to display specific content from your site, embed multiple images in a tweet, and capture email addresses directly from the ad you're running on Twitter.

High quality content is one of the most valuable currencies on the Internet today. "OK" is not enough. You need to produce exceptional, well written blog posts, informational articles, high quality HD videos, market study PDFs that show interesting data, and other educational content that draws attention to your website.

Start a video marketing campaign .you can drive traffic from YouTube, Facebook and Vimeo. All three platforms offer incredible targeted ads to increase your online reach.

Attend conferences and professional activities. create new contacts and make deals. Another option to consider is to create your own professional group to gather people interested in real estate, finance or marketing, or join another group if it suits your interests. There may be many meet-ups, giving you the opportunity to network and build connections more easily.

Good presentation is a very effective way to communicate your value propositions and communicate your services to prospective clients. If you want to make a lasting impression it should be of the highest quality possible. Invest in a professionally produced show, target your audience and tell a compelling story about why someone should work with you.


While advertising dollars continue to go online, affordable and efficient options are available online in trade magazines, newspapers, and local print media.

Hosted Events - Meetups, seminars or broker events are always popular, attracting people from the spectrum of your industry, giving you the exposure you need for your properties and meeting new people. Hosting a professional event allows you to get in touch with people and build relationships in ways you can't do online.


Create a referral request program with potential partners, maintain close relationships with previous clients, and follow up frequently to make sure you tap into every potential source.

Build your relationships old Clients,Commercial real estate is one of the most connected industries in the world, but it's easy to forget to keep up with existing client relationships when you're constantly chasing new deals. Set aside time on a consistent basis (weekly, monthly, and quarterly) to reach your clients. You can share your knowledge, give them access to your network, and use social media to stay in touch (interactions with Twitter, Linkedin, etc.).

Honest is a always sharp tool to trust on our brand ,so if we present valuable asset to customer ,he refers future clients ,thus our business is growing vastly,there are many free tools to advertise your real estate business ,take short ideas to promote your real estate business.

Automate your property marketing ,Such platforms can help you create a process-oriented approach to reduce production time so you can stay organized and move faster.

There are many reasons to outsource your marketing, which can help give your company a competitive advantage.

How to Generate Leads for Real Estate Business in India
How to Start a Real Estate Business in India with No Money
Top 10 Qualities That Help You to Become a Successful Real Estate Agent in India

How to Advertise Your Real Estate Business for Free in India

How to Become A Professional Real Estate Agent

What are The Main property documents check before buying property in Real Estate Business

What are The Best Real Estate Business Ideas

4 Free Tricks to Increase Real Estate Business for Your Investment
How to be Successful in Real Estate Business in India

Best Strategies to Promote Your Real Estate Business in India,Real Estate Business in India,Real Estate Business ,Promote Your Real Estate Business.